Elektra Records was started by [a=Jac Holzman] in December, 1950, in New York City. Elektra initially recorded folk music, ethnic music, jazz and gospel, although it later expanded into blues, pop, and rock music.
In 1963, Jac started [l=Nonesuch] as a sub-label for inexpensive classical releases. (Nonesuch is now an affilated label of [l=Warner Bros. Records] under the [l=Warner Music Group].)
By the late '60s, Elektra was having success with artists like [a=Doors, The], [a=Judy Collins], [a=Tim Buckley] and [a=Bread]. But the record business was changing and Jac knew Elektra could not survive as a small independent label. Jac talked to Warner Bros. about combining the two companies and establishing a record distribution arm. He received 10 million dollars for Elektra and agreed to remain with the company for three years.
In 1974 Elektra was merged with [l=Asylum Records]. It was later merged with [l=Atlantic] and [l=Lava] to become The Atlantic Records Group, under the larger Warner Music Group.
Labelcodes: LC 00192 / LC 0192